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~person:"Grewal, Dhruv"
~subject:"Consumer behaviour"
~subject:"Social web"
~subject:"Theory"
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Consumer behaviour
Social web
Theory
Konsumentenverhalten
71
Einzelhandel
28
Retail trade
28
Beziehungsmarketing
16
Relationship marketing
16
Ladengestaltung
13
Store design
13
Preismanagement
10
Pricing strategy
10
USA
8
United States
8
Dienstleistungsqualität
7
Internet marketing
7
Online-Marketing
7
Service quality
7
Theorie
7
Einzelhandelspreis
6
Online retailing
6
Online-Handel
6
Retail price
6
Social Web
6
Advertising effects
5
Customer satisfaction
5
Emotion
5
Food retailing
5
Kundenzufriedenheit
5
Lebensmitteleinzelhandel
5
Low-cost strategy
5
Niedrigpreisstrategie
5
Preis
5
Price
5
Werbewirkung
5
Experiment
4
Garantie
4
Meta-Analyse
4
Meta-analysis
4
Retailing
4
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Undetermined
31
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Article
65
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8
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63
Aufsatz in Zeitschrift
63
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4
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4
Collection of articles of several authors
3
Sammelwerk
3
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Aufsatzsammlung
1
research-article
1
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Language
All
English
73
Author
All
Grewal, Dhruv
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
100
Grunert, Klaus G.
95
Huber, Frank
84
Lusk, Jayson L.
83
Bauer, Hans H.
82
Herrmann, Andreas
82
Gierl, Heribert
80
Khare, Arpita
78
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Wiedmann, Klaus-Peter
73
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
68
Loureiro, Sandra Maria Correia
68
Septianto, Felix
68
Bagozzi, Richard P.
67
Agarwal, Sumit
65
Laroche, Michel
64
Stavins, Joanna
63
Wansink, Brian
63
Bruwer, Johan
61
Paul, Justin
61
Chintagunta, Pradeep K.
58
Jang, Soocheong
57
Ko, Eunju
57
Janssen, Maarten C. W.
55
Verhoef, Peter C.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Warlop, Luk
53
Hollebeek, Linda D.
51
Rajagopal
51
Rock, Bram de
51
Kim, Jungkeun
50
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Published in...
All
Journal of retailing
15
Journal of the Academy of Marketing Science
10
Journal of marketing
7
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing research
5
MSI reports : working paper series
4
Psychology & marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing research : JMR
2
Review of marketing research
2
Customer relationship management in electronic markets
1
Emerald insight
1
Fundamentals of marketing research ; Vol. 3
1
Handbook of research on customer engagement
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
The Routledge companion to consumer behavior
1
The journal of consumer marketing
1
The journal of product & brand management
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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Source
All
ECONIS (ZBW)
72
Other ZBW resources
1
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1
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73
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1
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
2
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
3
Can attempts to delight customers with surprise gains boomerang? : a test using low-price guarantees
Dutta, Sujay
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 417-437
Persistent link: https://www.econbiz.de/10012107171
Saved in:
4
Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.
;
Goodstein, Ronald Charles
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
Saved in:
5
Special issue: Enhancing the retail customer experience
Grewal, Dhruv
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003835788
Saved in:
6
Can you trust a customer's expression? : insights into nonverbal communication in the retail context
Puccinelli, Nancy M.
;
Motyka, Scott
;
Grewal, Dhruv
- In:
Psychology & marketing
27
(
2010
)
10
,
pp. 964-988
Persistent link: https://www.econbiz.de/10008903161
Saved in:
7
An experimental approach to making retail store environmental decisions
Baker, Julie
;
Levy, Michael
;
Grewal, Dhruv
-
2007
Persistent link: https://www.econbiz.de/10003540228
Saved in:
8
Comparison of consumer reactions to price-matching guarantees in internet and bricks-and-mortar retail environments
Kukar-Kinney, Monika
;
Grewal, Dhruv
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 197-207
Persistent link: https://www.econbiz.de/10003507869
Saved in:
9
The negative effect of policy restrictions on consumers' post-purchase reactions to price-matching guarantees
Estelami, Hooman
;
Grewal, Dhruv
;
Roggeveen, Anne L.
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 208-219
Persistent link: https://www.econbiz.de/10003507872
Saved in:
10
How the order of sampled experiential products affects choice
Biswas, Dipayan
;
Grewal, Dhruv
;
Roggeveen, Anne
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 508-519
Persistent link: https://www.econbiz.de/10003983857
Saved in:
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