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Grewal, Dhruv
Naudé, Wim
44
Goldfarb, Avi
39
Gans, Joshua
34
Agrawal, Ajay
28
Kelly, Bryan T.
27
Lechner, Michael
27
Acemoglu, Daron
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Brynjolfsson, Erik
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Dwivedi, Yogesh Kumar
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Zelewski, Stephan
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Korinek, Anton
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Restrepo, Pascual
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Kersten, Wolfgang
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Xiu, Dacheng
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Rammer, Christian
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Calvano, Emilio
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Denicolò, Vincenzo
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Journal of business research : JBR
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AMS review : official publication of the Academy of Marketing Science
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Industrial marketing management : the international journal for industrial and high-tech firms
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Using artificial intelligence to advance sustainable development in industrial markets : a complex adaptive systems perspective
Satornino, Cinthia B.
;
Du, Shuili
;
Grewal, Dhruv
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. 145-157
Persistent link: https://www.econbiz.de/10014456191
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2
Artificial intelligence : the light and the darkness
Grewal, Dhruv
;
Guha, Abhijit
;
Satornino, Cinthia B.
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 229-236
Persistent link: https://www.econbiz.de/10012663202
Saved in:
3
How to design an AI marketing strategy : what the technology can do today : and what’s next
Davenport, Thomas H.
;
Guha, Abhijit
;
Grewal, Dhruv
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 42-47
Persistent link: https://www.econbiz.de/10012627556
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4
How artificial intelligence will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
;
Kopalle, Praveen K.
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 28-41
Persistent link: https://www.econbiz.de/10012514568
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5
How communications by AI-enabled voice assistants impact the customer journey
Grewal, Dhruv
;
Guha, Abhijit
;
Schweiger, Elisa
;
Ludwig, …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 705-720
Persistent link: https://www.econbiz.de/10013325748
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6
How robots will affect the future of retailing
Guha, Abhijit
;
Grewal, Dhruv
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 245-252
Persistent link: https://www.econbiz.de/10014225842
Saved in:
7
The perks and perils of artificial intelligence use in lateral exchange markets
Satomino, Cinthia B.
;
Grewal, Dhruv
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014280334
Saved in:
8
How artificiality and intelligence affect voice assistant evaluations
Guha, Abhijit
;
Bressgott, Timna
;
Grewal, Dhruv
;
Mahr, …
- In:
Journal of the Academy of Marketing Science
51
(
2023
)
4
,
pp. 843-866
Persistent link: https://www.econbiz.de/10014326654
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