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~person:"Grewal, Dhruv"
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Consumer behaviour
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Grewal, Dhruv
Bruhn, Manfred
338
Meffert, Heribert
336
Kotler, Philip
281
Esch, Franz-Rudolf
193
Huber, Frank
191
Sheth, Jagdish N.
180
Bauer, Hans H.
179
Pepels, Werner
174
Homburg, Christian
172
Burmann, Christoph
168
Wiedmann, Klaus-Peter
167
Herrmann, Andreas
139
Tomczak, Torsten
135
Belk, Russell W.
123
Han, Heesup
123
Tadajewski, Mark
115
Kaiser, Harry M.
113
Baumgarth, Carsten
111
Gierl, Heribert
111
Ahlert, Dieter
109
Phau, Ian
109
Mattila, Anna S.
108
Keller, Kevin Lane
105
Fritz, Wolfgang
104
Grunert, Klaus G.
104
Lusk, Jayson L.
101
Brown, Stephen
100
Melewar, T. C.
97
Belz, Christian
96
Irwin, Scott H.
94
Kumar, V.
94
Backhaus, Klaus
92
Kirchgeorg, Manfred
92
Bagozzi, Richard P.
89
Rajagopal
89
Vrontis, Demetris
88
Spiller, Achim
87
Verhoef, Peter C.
86
Diller, Hermann
85
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American Marketing Association
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2
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14
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8
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5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
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5
MSI reports : working paper series
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4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
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2
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2
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2
2006 AMA educators' proceedings
1
Customer relationship management in electronic markets
1
Data envelopment analysis : a handbook of empirical studies and applications
1
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1
Emerald insight
1
Fundamentals of marketing research ; Vol. 3
1
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1
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J. of the Acad. Mark. Sci., DOI 10.1007/s11747-008-0095-z
1
Journal of Consumer Marketing
1
Journal of Product & Brand Management
1
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1
Marketing theory and applications
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Marketing-mix strategies - product strategy and promotion strategy
1
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1
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1
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ECONIS (ZBW)
94
USB Cologne (EcoSocSci)
2
BASE
1
Other ZBW resources
1
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1
Living brands : consumer responses to animated
brand
logos
Brasel, S. Adam
;
Hagtvedt, Henrik
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
5
,
pp. 639-653
Persistent link: https://www.econbiz.de/10011552533
Saved in:
2
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2018
-
Sixth edition
Persistent link: https://www.econbiz.de/10011576031
Saved in:
3
"
Marketing
theory and applications" ; 1998=Vol. 9
Grewal, Dhruv
(
contributor
);
Pechmann, Connie
(
contributor
)
-
1998
Persistent link: https://www.econbiz.de/10000680701
Saved in:
4
Celebrity endorsements in emerging markets : align endorsers with brands or with consumers?
Roy, Subhadip
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of international business studies : JIBS ; an …
50
(
2019
)
3
,
pp. 295-317
Persistent link: https://www.econbiz.de/10012006997
Saved in:
5
Detecting, preventing, and mitigating online firestorms in
brand
communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
6
SERVCON: development and validation of a multidimensional service convenience scale
Seiders, Kathleen
;
Voss, Glenn B.
;
Godfrey, Andrea L.
; …
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
1
,
pp. 144-156
Persistent link: https://www.econbiz.de/10003485165
Saved in:
7
Store atmospherics : a multisensory perspective
Spence, Charles
;
Puccinelli, Nancy M.
;
Grewal, Dhruv
; …
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 472-488
Persistent link: https://www.econbiz.de/10010382591
Saved in:
8
Loyalty in e-tailing : a conceptual framework
Grewal, Dhruv
;
Lindsey-Mullikin, Joan
;
Munger, Jeanne
- In:
Customer relationship management in electronic markets
,
(pp. 31-49)
.
2003
Persistent link: https://www.econbiz.de/10002410888
Saved in:
9
Marketing
Grewal, Dhruv
;
Levy, Michael
-
2016
-
Fifth edition
Persistent link: https://www.econbiz.de/10010499429
Saved in:
10
The future of digital technologies in
marketing
: a conceptual framework and an overview
Plangger, Kirk
;
Grewal, Dhruv
;
Ruyter, Ko de
;
Tucker, …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
6
,
pp. 1125-1134
Persistent link: https://www.econbiz.de/10013463886
Saved in:
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