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Unveiling what is written in the stars : analyzing explicit, implicit, and discourse patterns of sentiment in social media
Ordenes, Francisco Villarroel; Ludwig, Stephan; Ruyter, … - In: Journal of consumer research : JCR ; an … 43 (2017) 6, pp. 875-894
Persistent link: https://www.econbiz.de/10011770780
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Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam; Beitelspacher, Lauren Skinner; Grewal, Dhruv; … - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
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Social media and Big Data in consumer behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10011524095
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Face forward: how employees' digital presence on service websites affects customer perceptions of website and employee service quality
Herhausen, Dennis; Emrich, Oliver; Grewal, Dhruv; … - In: Journal of marketing research 57 (2020) 5, pp. 917-936
Persistent link: https://www.econbiz.de/10012271989
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Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; … - In: Journal of marketing 83 (2019) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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Social Media and Big Data in Consumer Behaviour
Roggeveen, Anne L. (ed.); Grewal, Dhruv (ed.) - 2016
Persistent link: https://www.econbiz.de/10012682671
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Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: Journal of retailing 88 (2012) 1, pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
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Editorial: Pricing in the modern world : the role of price-related and non-price related cues
Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400
Persistent link: https://www.econbiz.de/10010429355
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The personalization-privacy paradox : implications for new media
Aguirre, Elizabeth; Roggeveen, Anne L.; Grewal, Dhruv; … - In: The journal of consumer marketing 33 (2016) 2, pp. 98-110
Persistent link: https://www.econbiz.de/10011524142
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Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh; Grewal, Dhruv; Sunder, Sarang; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 541-565
Persistent link: https://www.econbiz.de/10013271774