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Grewal, Rajdeep
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Journal of Business Research
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Using cointegration analysis for modeling marketing interactions in dynamic environments: methodological issues and an empirical illustration
Grewal, Rajdeep
;
Mills, Jeffrey A.
;
Mehta, Raj
; …
- In:
Journal of Business Research
51
(
2001
)
2
,
pp. 127-144
Persistent link: https://www.econbiz.de/10005474047
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