Estimates from the Irish National Cancer Registry show that lung cancer is increasing by 3% a year in women. From being a predominantly male disease for the past fifty years, lung cancer will be predominantly a female disease by 2020. The United States' FDA classifies smoking as a "pediatric...

Cigarette packages in almost all countries in the world carry health warnings to inform consumers about the risks of smoking. Health warnings on packages are appealing both because of their low cost to regulators and their unparalleled reach among smokers. They constitute the most cost-effective...

Initiation into smoking is largely a childhood phenomenon, with more than 75% of all smokers in Ireland starting smoking before they reach the age of 18. Focus groups were conducted, where teenage girls were shown various anti-smoking advertisements and cigarette packages containing anti-smoking...