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Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under …
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The market for Australian prime lamb is characterised by high production seasonality and a highly competitive retail demand. Because these factors often translate into substantial market variability, regular forecasts of supply and demand are important requirements of lamb market participants....
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A theory of the allocation of producer levies earmarked for downstream promotion is developed and applied to quarterly series (1970:2–1988:4) on red‐meats advertising by the Australian Meat and Live‐stock Corporation. Robust inferences about program efficiency are contained in the...
Persistent link: https://www.econbiz.de/10009398799
This paper is a summary of some of the considerations involved in applying an existing model to a new problem, in particular in deciding whether to update or not, and some of the issues involved in interpreting the output from the new application. Thus where you start from does influence where...
Persistent link: https://www.econbiz.de/10009326011
The Australian pig meat industry today competes in a global market environment, with significant quantities of both pork exports and pork imports for further processing. In March 2003 Australian Pork Limited (APL) launched a advertising campaign to raise domestic per capita consumption of pork,...
Persistent link: https://www.econbiz.de/10011143708
The island of Bali is one of the main cattle producing areas for Indonesia. Bali is also known for its extensive tourist sector. Frozen and chilled beef are imported to fulfil the tourist demand. This imported beef, most of it from Australia, competes with the local beef in the tourist sector....
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