Generic advertising has been a widely-used marketing tool of many agricultural industries. The strategy has come under increasing scrutiny lately, especially by levy-paying producers who fund the advertising. Also, for many food products, supermarket chains have developed and advertised their...

The island of Bali is one of the main cattle producing areas for Indonesia. Bali is also known for its extensive tourist sector. Frozen and chilled beef are imported to fulfil the tourist demand. This imported beef, most of it from Australia, competes with the local beef in the tourist sector....

In March 1997, a FMD epidemic broke out in the Taiwan pig industry and within four months some 40 per cent of the pig population was lost to the disease. The demand for pork fell substantially following the outbreak due to food safety concerns by consumers, and this raises the question of...