price changes faced by consumers. Substitution and outlet bias, two commonly studied concerns, are both driven by consumer … choices of what and where to buy. However, consumers also make other choices, including how much and when to buy. We discuss … the implications of consumers' timing and quantity decisions have on standard practices of computing a price index. We use …

consumers on the basis of their revealed brand preferences and, focusing on consumers' risk aversion, identify cross …

arguments to learn about consumers' willingness to pay. We incorporate market pricing equilibrium conditions into this setting …

empirical evidence that consumers who are loyal to the brand in the leading (parent) product category show a higher probability … to be loyal to that same brand in another (extension) category compared to those consumers who are not loyal in the …