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Existing hedonic methods cannot be easily adapted to estimate willingness to pay for product characteristics when willingness to pay depends on a very large basket of goods. We show how to marry these methods with revealed preference arguments to estimate bounds on willingness to pay using data...
Persistent link: https://www.econbiz.de/10010678829
baskets of organic products and how this varies across households. We use rich scanner data on food purchases by a large … organic products. These bounds provide information about willingness to pay for organic without imposing restrictive … example by stores to provide robust upper bounds on the revenue implication of introducing a new line of organic products. …
Persistent link: https://www.econbiz.de/10005662137
Persistent link: https://www.econbiz.de/10010128275