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Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...
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using a lab-in-the-field experiment. We find that those groups that observe each other show lower within group standard …
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using a lab-in-the-field experiment. We find that those groups that observe each other show lower within group standard …
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using a lab-in-the-field experiment. We find that those groups that observe each other show lower within Group standard …
Persistent link: https://www.econbiz.de/10013011014