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Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf; Grosskopf, Shawna; Seldon, Barry J.; … - In: International journal of industrial organization 22 (2004) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Cover Image
Advertising efficiency and the choice of media mix: a case of beer
Färe, Rolf; Grosskopf, Shawna; Seldon, Barry J.; … - In: International journal of industrial organization 22 (2004) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10006166006
Cover Image
Advertising efficiency and the choice of media mix: a case of beer
Fare, Rolf; Grosskopf, Shawna; Seldon, Barry J.; … - In: International Journal of Industrial Organization 22 (2004) 4, pp. 503-522
Persistent link: https://www.econbiz.de/10005499673