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Grosskopf, Shawna
Jung, Chulho
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Advertising efficiency and the choice of media mix : a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10002010061
Saved in:
2
Advertising efficiency and the choice of media mix: a case of beer
Färe, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International journal of industrial organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10006166006
Saved in:
3
Advertising efficiency and the choice of media mix: a case of beer
Fare, Rolf
;
Grosskopf, Shawna
;
Seldon, Barry J.
; …
- In:
International Journal of Industrial Organization
22
(
2004
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10005499673
Saved in:
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