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Gruca, Thomas
Vargas, Luis G.
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May, Jerrold H.
26
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European Journal of Operational Research
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: An analytical procedure for generating optimal new product concepts for a differentiated-type strategy
Sudharshan, D.
;
May, Jerrold H.
;
Gruca, Thomas
- In:
European Journal of Operational Research
36
(
1988
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10005347432
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