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Kundenorientiertes Innovationsmanagement : Bestandsaufnahme, Erfolgsfaktoren, Instrumente
Homburg, Christian; Gruner, Kjell - 1996
Persistent link: https://www.econbiz.de/10004304214
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Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.; Homburg, Christian; Gruner, Kjell - 1997
Persistent link: https://www.econbiz.de/10004552961
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Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.; Homburg, Christian; Gruner, Kjell - 1997
Persistent link: https://www.econbiz.de/10004802041
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Entwicklungslinien der Marketingorganisation
Homburg, Christian; Gruner, Kjell; Hocke, Gregor - 1997
Persistent link: https://www.econbiz.de/10004802052
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Neue Wege in Marketing und Vertrieb : Prozeßoptimierung, Organisationsgestaltung, Kundenorientierung
Homburg, Christian; Gruner, Kjell; Hocke, Gregor - 1999
Persistent link: https://www.econbiz.de/10004802899
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Produkt- und Key-Account-Management als objektorientierte Formen der Marketingorganisation
Gruner, Kjell; Garbe, Bernd; Homburg, Christian - In: Die Betriebswirtschaft : DBW 57 (1997) 2, pp. 234-251
Persistent link: https://www.econbiz.de/10007306305
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Marketing Organization: An Integrative Framework of Dimensions and Determinants
Workman Jr, John P.; Homburg, Christian; Gruner, Kjell - In: Journal of marketing 62 (1998) 3, pp. 21-41
Persistent link: https://www.econbiz.de/10005975761
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Customer interaction as a key to new product success
Gruner, Kjell; Homburg, Christian - 1998
Persistent link: https://www.econbiz.de/10004817983