//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Grunert, Klaus G."
~person:"Nayga, Rodolfo M."
~person:"Sheth, Jagdish N."
~person:"Warlop, Luk"
~person:"Wiedmann, Klaus-Peter"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
367
Konsumentenverhalten
361
Theorie
50
Theory
50
Willingness to pay
44
Zahlungsbereitschaftsanalyse
44
Deutschland
39
Germany
39
Food
35
Lebensmittel
35
Experiment
33
Brand management
30
Markenführung
30
Marketing
28
EU countries
25
EU-Staaten
25
Food consumption
25
Lebensmittelkonsum
25
Markenartikel
25
Product labelling
25
Warenkennzeichnung
25
Verbraucherverhalten
23
Marketing management
22
Marketingmanagement
22
Brand
21
Luxury goods
21
Luxusgüter
21
Brand image
19
Markenimage
19
Sweden
19
Schweden
18
Marktforschung
17
Perception
17
Wahrnehmung
17
Beziehungsmarketing
16
Product quality
16
Produktqualität
16
Relationship marketing
16
Denmark
15
France
15
more ...
less ...
Online availability
All
Undetermined
85
Free
38
Type of publication
All
Article
197
Book / Working Paper
192
Type of publication (narrower categories)
All
Article in journal
165
Aufsatz in Zeitschrift
165
Collection of articles written by one author
50
Sammlung
50
Collection of articles of several authors
46
Graue Literatur
46
Non-commercial literature
46
Sammelwerk
46
Arbeitspapier
23
Working Paper
23
Aufsatz im Buch
21
Book section
21
Aufsatzsammlung
8
Festschrift
3
Hochschulschrift
3
Reprint
3
research-article
3
Bibliografie
2
Case study
2
Fallstudie
2
Handbook
2
Handbuch
2
Systematic review
2
Übersichtsarbeit
2
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Dissertation u.a. Prüfungsschriften
1
Konferenzschrift
1
Mehrbändiges Werk
1
Multi-volume publication
1
Thesis
1
case-report
1
more ...
less ...
Language
All
English
331
German
47
Undetermined
10
French
1
Author
All
Grunert, Klaus G.
Nayga, Rodolfo M.
Sheth, Jagdish N.
Warlop, Luk
Wiedmann, Klaus-Peter
Han, Heesup
124
Belk, Russell W.
114
Phau, Ian
107
Mattila, Anna S.
106
Huber, Frank
104
Bauer, Hans H.
91
Sutter, Matthias
87
Gierl, Heribert
85
Herrmann, Andreas
85
Lusk, Jayson L.
85
Foxall, Gordon R.
82
Khare, Arpita
80
Usman, Osly
77
Grewal, Dhruv
76
Grossman, Michael
75
Dwivedi, Yogesh Kumar
70
Ko, Eunju
70
Loureiro, Sandra Maria Correia
70
Septianto, Felix
69
Stavins, Joanna
68
Agarwal, Sumit
67
Bagozzi, Richard P.
67
Laroche, Michel
67
Paul, Justin
67
Wansink, Brian
66
Chintagunta, Pradeep K.
62
Bruwer, Johan
61
Jang, Soocheong
59
Walsh, Gianfranco
59
Choi, Tsan-Ming
58
Pelsmacker, Patrick de
58
Verhoef, Peter C.
58
Janssen, Maarten C. W.
57
Chaloupka, Frank J.
56
Chan, Kara
56
Thøgersen, John
56
more ...
less ...
Institution
All
Gottfried Wilhelm Leibniz Universität Hannover
2
Institut for Marketing og Organisation, Aarhus Universitet
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Universität Hannover / Institut für Marketing & Management
1
Published in...
All
Legends in consumer behavior
42
Schriftenreihe Marketing, Management
19
Journal of business research : JBR
15
Food policy : economics planning and politics of food and agriculture
13
Legends in marketing
11
Research report / Katholieke Universiteit Leuven, Faculty of Economics and Applied Economics, Department of Applied Economics
11
Working paper / The Aarhus School of Business, Centre for Market Surveillance, Research and Strategy for the Food Sector
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Applied economic perspectives and policy
6
European review of agricultural economics : ERAE
6
MO
6
Journal of marketing research : JMR
5
Psychology & marketing
5
Agribusiness : an internat. journal
4
Agricultural economics : the journal of the International Association of Agricultural Economists
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Canadian journal of agricultural economics : CJAE
4
International journal of consumer studies
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Marketing : ZFP ; journal of research and management
4
Q open : a journal of agricultural, climate, environmental, food, resource, and rural development economics
4
The journal of brand management : an international journal
4
Journal of food products marketing
3
Journal of marketing theory and practice
3
Schriftenreihe Marketing Management
3
Agricultural and resource economics review : ARER
2
American journal of agricultural economics
2
Asian economic journal : journal of the East Asian Economic Association
2
Consumption culture in Europe : insight into the beverage industry
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
European journal of marketing
2
European journal of marketing : EJM
2
European review of agricultural economics
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
2
Journal of behavioral and experimental economics
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of economic behavior & organization : JEBO
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
more ...
less ...
Source
All
ECONIS (ZBW)
372
USB Cologne (EcoSocSci)
9
RePEc
4
Other ZBW resources
4
Showing
1
-
10
of
389
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand
extensions : a successful strategy in luxury
fashion
branding? ; assessing consumers' implicit associations
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
Journal of fashion marketing and management
17
(
2013
)
4
,
pp. 390-402
Persistent link: https://www.econbiz.de/10010198008
Saved in:
2
How risky are
brand
licensing strategies in view of customer perceptions and reactions?
Wiedmann, Klaus-Peter
;
Ludewig, Dirk
- In:
Journal of general management
33
(
2007/08
)
3
,
pp. 31-52
Persistent link: https://www.econbiz.de/10003717472
Saved in:
3
An international perspective on luxury
brand
and country-of-origin effect
Aiello, Gaetano
;
Donvito, Raffaele
;
Godey, Bruno
; …
- In:
The journal of brand management : an international journal
16
(
2008/09
)
5/6
,
pp. 323-337
Persistent link: https://www.econbiz.de/10003847251
Saved in:
4
Einflussfaktoren von Markentreue und deren Auswirkungen : eine empirische Analyse dargestellt am Beispiel von Online-Shops
Wiedmann, Klaus-Peter
;
Wüstefeld, Thomas
;
Berking, Ines
-
2010
Persistent link: https://www.econbiz.de/10008799072
Saved in:
5
The perceived value of
brand
heritage and
brand
luxury : managing the effect on
brand
strength
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Quantitative marketing and marketing management : …
,
(pp. 563-583)
.
2012
Persistent link: https://www.econbiz.de/10009621548
Saved in:
6
Unleashing the power of luxury : antecedents of luxury
brand
perception and effects on luxury
brand
strength
Hennigs, Nadine
;
Wiedmann, Klaus-Peter
;
Behrens, Stefan
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 705-715
Persistent link: https://www.econbiz.de/10010197484
Saved in:
7
Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe
Esbjerg, Lars
;
Grunert, Klaus G.
;
Bech-Larsen, Tino
; …
-
2004
Persistent link: https://www.econbiz.de/10002714836
Saved in:
8
Sincere flattery : trade-dress imitation and consumer choice
Warlop, Luk
;
Alba, Joseph W.
-
2002
Persistent link: https://www.econbiz.de/10001687710
Saved in:
9
On the role of trivial differentiation in learning product quality from experience
Warlop, Luk
;
Ratneshwar, S.
;
Van Osselaer, Stijn M. J.
-
2000
Persistent link: https://www.econbiz.de/10001578298
Saved in:
10
Visual attention during
brand
choice : the impact of time pressure and task motivation
Pieters, Rik
;
Warlop, Luk
-
1998
Persistent link: https://www.econbiz.de/10000990869
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->