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A cross-cultural study of cereal food quality perception

Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - In: Journal of food products marketing 15 (2009) 3, pp. 304-323

Persistent link: https://www.econbiz.de/10003882713

The acceptance of functional foods in Denmark, Finland and the United States : a study of consumers' conjoint evaluations of the qualities of functional food and perceptions of gen...

Bech-Larsen, Tino; Grunert, Klaus G.; Poulsen, Jacob B. - 2001

Persistent link: https://www.econbiz.de/10001599095

Consumer perception of food products involving genetic modification : results from a qualitative study in four Nordic countries

Grunert, Klaus G. (contributor) - 2000

Persistent link: https://www.econbiz.de/10001502346

An analysis of national and cross-national consumer segments using the food-related lifestyle instrument in Denmark, France, Germany and Great Britain

Brunsø, Karen; Grunert, Klaus G.; Bredahl, Lone - 1996

Persistent link: https://www.econbiz.de/10000929544

Exploring Consumer Satisfaction with Dry-Cured Ham in Five European Countries

Resano, Helena - 2011

This papers' objective is to investigate consumer satisfaction with dry-cured ham in five European countries. A logistic regression model has been fitted using data collected through a cross sectional web-based survey carried out in Belgium, Germany, Denmark, Poland and Greece during January...

Persistent link: https://www.econbiz.de/10013123040

Consumer Satisfaction with Dry-Cured Ham in Five European Countries

Resano, Helena - 2013

This papers' objective is to investigate overall consumer satisfaction with dry-cured ham in five European countries. To achieve this objective a binomial logit model has been applied using data collected through a cross-sectional web based survey carried out in Belgium, Germany, Denmark, Poland...

Persistent link: https://www.econbiz.de/10013093786

Perez-Cueto, Federico; Verbeke, Wim; de Barcellos, … - 2014

This paper’s objective is to investigate the associations between obesity and Food-Related Lifestyles (FRL) in five European countries. A cross-sectional web-based survey was carried out in Belgium, Denmark, Germany, Greece and Poland, January 2008, with quota samples on gender (male, female),...

Persistent link: https://www.econbiz.de/10014197213

A Cross-Cultural Study of Cereal Food Quality Perception

Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - 2010

dimensions Portuguese found relevant were fairly different and more category-dependent. Cues like store type for bread, brand for …

Persistent link: https://www.econbiz.de/10014197218

Reid, Mike; Li, Elton; Bruwer, Johan; Grunert, Klaus G. - 2013

As the global food marketing environment becomes more competitive, marketers will need to devise mechanisms for understanding and mapping changes in consumers’ food-related attitudes and behaviours. Such knowledge is paramount in developing and adjusting marketing strategies, building superior...

Persistent link: https://www.econbiz.de/10014160610

The Supermalt Identity : How Brixton-Based Afro-Caribbean Consumers Construct a Danish Malt Beer Brand as One of Their Own

Bech-Larsen, Tino; Esbjerg, Lars; Grunert, Klaus G.; … - 2007

Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has …/methodology/approach - The article uses the concepts of personal identity and brand identity in a qualitative study to explore how Brixton …-based Afro-Caribbean consumers construct their self-identities and the brand identity of Supermalt. Semi-structured interviews …

Persistent link: https://www.econbiz.de/10014026248