Ramus, Kim Bjarne; Grunert, Klaus G. - Institut for Marketing og Organisation, Aarhus Universitet - 2004
In the first part of the paper, existing studies on consumer propensity to buy via the Internet are reviewed in an attempt to shed light on factors explaining consumer willingness to buy food via the Internet. Following a model by Sindhav and Balazs (1999), determinants relating to medium,...