Similar Search Results - EconBiz

Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

Persistent link: https://www.econbiz.de/10013522059

Consumer behavior and marketing strategy

Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.

Persistent link: https://www.econbiz.de/10013481875

Market orientation in the mental models of decision makers : two cross-border value chains

Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio … - In: International marketing review 27 (2010) 1, pp. 7-27

Persistent link: https://www.econbiz.de/10003949168

Food-related life style : development of a cross-culturally valid instrument for market surveillance

Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993

Persistent link: https://www.econbiz.de/10000881069

Food-related lifestyle trends in Germany : 1993 - 1996

Bredahl, Lone; Grunert, Klaus G. - 1997

Persistent link: https://www.econbiz.de/10000959831

A cross-cultural study of cereal food quality perception

Krutulyte, Rasa; Costa, Ana I.; Grunert, Klaus G. - In: Journal of food products marketing 15 (2009) 3, pp. 304-323

Persistent link: https://www.econbiz.de/10003882713

Means-end chains : a means to which end?

Grunert, Klaus G. - In: Marketing : journal of research and management 6 (2010) 1, pp. 30-38

Persistent link: https://www.econbiz.de/10003976412

The role of satisfaction, norms and conflict in families' eating behaviour

Olsen, Svein O.; Grunert, Klaus G. - In: European journal of marketing : EJM 44 (2010) 7/8, pp. 1165-1181

Persistent link: https://www.econbiz.de/10008650634

European consumers' acceptance and rejection of novel beef technologies : a qualitative study

Barcellos, Maria D.; Kügler, Jens O.; Grunert, Klaus G.; … - In: System dynamics and innovation in food networks 2009 : …, (pp. 53-62). 2009

Persistent link: https://www.econbiz.de/10003947101

Consumer perception of the use of high-pressure processing and pulsed electric field technologies in food production

Sonne, Anne-Mette; Grunert, Klaus G.; Olsen, Nina Veflen; … - In: System dynamics and innovation in food networks 2009 : …, (pp. 63-74). 2009

Persistent link: https://www.econbiz.de/10003947112

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