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Manufacturer and retailer brands in food retail assortments : notes from a shopping trip across Europe

Esbjerg, Lars; Grunert, Klaus G.; Bech-Larsen, Tino; … - 2004

Persistent link: https://www.econbiz.de/10002714836

The Fight between Store Brands and National Brands : What's the Score?

Juhl, Hans Jørn - 2006

position of store brands compared to national brands may depend on the product category and a retail chain's overall brand … different store brand strategies and three product categories that differ with respect to the number of strong national brands … category and retail chain brand assortment strategy …

Persistent link: https://www.econbiz.de/10012779783

Consumers’ Quality Perception of National Branded, National Store Branded, and Imported Store Branded Beef

Banovic, Marija; Grunert, Klaus G.; Barreira, Maria Madalena - 2009

This study investigated the differences in the consumers’ quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded...

Persistent link: https://www.econbiz.de/10014201554

Consumer Preferences for Retailer Brand Architectures : Results from a Conjoint Study

Grunert, Klaus G. - 2007

Purpose - The purpose of this paper is to investigate how three dimensions of retailer brand architecture - share or … market, mainly divided between discount concepts and high quality retailer brand concepts.Originality/value - The paper is … innovative in isolating the effect of dimensions of retailer brand architecture on consumer store preference …

Persistent link: https://www.econbiz.de/10012777914

Let us be realistic : the impact of perceived brand authenticity and advertising image on consumers' purchase intentions of food brands

Loebnitz, Natascha; Grunert, Klaus G. - In: International journal of consumer studies 46 (2022) 1, pp. 309-323

Persistent link: https://www.econbiz.de/10012808034

The Supermalt Identity : How Brixton-Based Afro-Caribbean Consumers Construct a Danish Malt Beer Brand as One of Their Own

Bech-Larsen, Tino; Esbjerg, Lars; Grunert, Klaus G.; … - 2007

Purpose - The objective of this article is to conduct a case study of the Supermalt brand of malt beer, which has … become the preferred beverage of Afro-Caribbean consumers in Brixton on a very limited marketing budget. Design …/methodology/approach - The article uses the concepts of personal identity and brand identity in a qualitative study to explore how Brixton …

Persistent link: https://www.econbiz.de/10014026248

Consumer behavior and marketing strategy

Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.

Persistent link: https://www.econbiz.de/10013481875

Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

Persistent link: https://www.econbiz.de/10013522059

Agricultural marketing and consumer behavior in a changing world

Wierenga, Berend (ed.); Tilburg, Aad van (contributor); … - 1997

Persistent link: https://www.econbiz.de/10013531689

Market orientation in the mental models of decision makers : two cross-border value chains

Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio … - In: International marketing review 27 (2010) 1, pp. 7-27

Persistent link: https://www.econbiz.de/10003949168

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