Research on consumer quality perception is reviewed using the Total Food Quality Model as a structuring device. The relationship between food safety and quality is addressed, and is discussed in the context of research on consumer risk perception. Quality and safety perception is linked to food...

It is a common approach to explain choice option attractiveness by beliefs about the choice option. The means-end chain model is used to distinguish between various types of beliefs, depending on whether the belief links the choice option to attributes, consequences, or values related to the...

Distribution systems for food can change quickly in emergent markets, requiring new competences for consumers, and even in some European countries we have seen considerable changes in the distribution system for food in recent decades, raising the question whether consumers have acquired...

African wildlife meat offers South Africans’ a healthy and novel red meat alternative, yet consumption is far less than that of beef and lamb. Laddering interviews with 40 respondents were employed to identify the consequences and values associated with the product’s perceived attributes....

Purpose – The purpose of this paper is to examine consumer attitudes towards apple juice produced by means of two new processing technologies, high-pressure processing (HPP) and pulsed electric field processing (PEF). Design/methodology/approach – Means-end chain approach is used. Laddering...

Whether and how information density on front-of-pack design affects consumers' attention for nutrition labels is explored. The main manipulation concerned the number and type of nutrition labels (directive-, semi-, and non-directive), chromaticity (monochrome vs. traffic light color-coded...