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Market orientation in the mental models of decision makers : two cross-border value chains
Grunert, Klaus G.; Trondsen, Torbjørn; Campos, Emilio … - In: International marketing review 27 (2010) 1, pp. 7-27
Persistent link: https://www.econbiz.de/10003949168
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Food-related life style : development of a cross-culturally valid instrument for market surveillance
Grunert, Klaus G.; Brunsø, Karen; Bisp, Søren - 1993
Persistent link: https://www.econbiz.de/10000881069
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Perceived and actual key success factors : a study of the yoghurt market in Denmark, Germany and the United Kingdom
Grunert, Klaus G.; Sørensen, Elin - 1996
Persistent link: https://www.econbiz.de/10000943707
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Food-related lifestyle trends in Germany : 1993 - 1996
Bredahl, Lone; Grunert, Klaus G. - 1997
Persistent link: https://www.econbiz.de/10000959831
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Consumer attitudes and decision-making with regard to genetically engineered food products : a review of the literature and a presentation of models for future research
Bredahl, Lone; Grunert, Klaus G.; Frewer, Lynn - 1998
Persistent link: https://www.econbiz.de/10000981040
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Relating consumer perceptions of pork quality to physical product characteristics
Bredahl, Lone; Grunert, Klaus G.; Fertin, Claus - 1998
Persistent link: https://www.econbiz.de/10000983297
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Subjektive Produktbedeutungen : auf dem Wege zu einem integrativen Ansatz in der Konsumforschung
Grunert, Klaus G. - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 215-226). 1994
Persistent link: https://www.econbiz.de/10001288170
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Food-related lifestyle in France and Germany
Grunert, Klaus G. - In: New developments and approaches in consumer behavior …, (pp. 1-14). 1998
Persistent link: https://www.econbiz.de/10001299801