Gschwend, Thomas; Bless, Herbert - Sonderforschungsbereich 504 "Rationalitätskonzepte, …; … - 2001
This paper investigates order effects in one-sided and two-sided communications. While most theorizing attributes both primacy and recency effects to cognitive processes (e.g., attention decrement), we propose that, in addition, communicative aspects play a central role in the emergence of order...