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Uniform pricing effect : the influence of uniform pricing on product value judgement and purchase intention
Zeng, Shuaifan; Xu, Xiaobing; Gu, Yu; Zhang, Jin - In: International journal of consumer studies 47 (2023) 4, pp. 1364-1376
Persistent link: https://www.econbiz.de/10014325983
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Effects of payment notifications on consumer purchase decisions : the role of pain of payment
Gu, Yu; Rong, Chen - In: Journal of consumer behaviour 22 (2023) 4, pp. 818-832
Persistent link: https://www.econbiz.de/10014326260
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How does money phrasing influence intention to donate : The role of construal level and fit
Gu, Yu; Chen, Rong - In: Psychology & Marketing 38 (2021) 11, pp. 1911-1927
Persistent link: https://www.econbiz.de/10012633161
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Performance of transportation network under perturbations : reliability, vulnerability, and resilience
Gu, Yu; Fu, Xiao; Liu, Zhiyuan; Xu, Xiangdong; Chen, Anthony - In: Transportation research / E : an international journal 133 (2020), pp. 1-16
Persistent link: https://www.econbiz.de/10012164797