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Optimal pricing strategy with disappointment‐aversion and elation‐seeking consumers : compared to price commitment
Wang, Hua
;
Guan, Zhenzhong
;
Dong, Dayong
;
Zhao, Na
- In:
International Transactions in Operational Research
28
(
2019
)
5
,
pp. 2810-2840
Persistent link: https://www.econbiz.de/10012091909
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