Cet article propose une mesure des motivations envers l’achat d’occasion, forme alternative d’approvisionnement des consommateurs sur le marché. Après avoir défini le concept, précisé les caractéristiques du phénomène et présenté l’intérêt de son approche par les motivations,...

This article focuses on a research field little covered in the marketing literature: the influence of the ageing process on the over 60 years old consumer behavior. Mostly studied through proxy variables such as chronological age and retirement, the developmental psychology stream is also useful...

Despite the influence of perceived risk on the decision to buy a second-hand product, very few studies address the issue of risk reduction for a second-hand purchase. In this study, we focus on the influence of product or situational cues controlled by online second-hand dealers on perceived...

Combining age, life events and generational variables has been advocated in order to segment the 50-65 years old (“youngest olds”) market. Using these three categories of variables, we present a model highlighting the relevance of complementary subjective generational variables.

Rares sont les travaux académiques qui portent sur la manière dont les adolescents réagissent aux critiques des pairs sur un choix de marque dans le contexte scolaire. Afin de mieux répondre aux enjeux de cette problématique sociétale et du marketing éducatif qui s'y rattache, ces...

The objective of this work is to highlight the issues of cyber- resistance for companies. The article first outlines the contributions of the web for the development of resistance actions. It then proposes a classification of the main ways of action related to the web. Finally, the strategic...

50-65 years old people have become the most attractive target for Marketing to Seniors. As ageing is heterogeneous among them and as Aging Well is now a major societal issue, we investigate the relevance of Desired Aging Well to explain their consumption. Cluster analysis is used to confirm a...

Aging well is now a major societal issue. Applied to marketing, the relevance of Desired Aging Well criterion is tested in this paper to segment the 50-65 years old market on a sample representative of French people. A typology based on consumer behavior regarding financial investments, leisure...