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This paper focuses on the relevance of the coping concept in the understanding of the senior consumer behaviors. Particularly, it tries to define a link between the aging process, generating potential stressors, coping strategies used in order to cope with stress, and consumer behaviors. A short...
Persistent link: https://www.econbiz.de/10010707089
Ce papier s’intéresse à la pertinence du concept de coping dans l’appréhension des comportements de consommation des … consommation. Une brève revue de la littérature fondée sur les théories du coping et de la psychologie du développement humain nous … mécanismes d’ajustement au stress provoqués par le vieillissement et les comportements de consommation chez les seniors. Dans …
Persistent link: https://www.econbiz.de/10008917396
processus de vieillissement sur la consommation des personnes âgées. …
Persistent link: https://www.econbiz.de/10008791054
This article focuses on a research field little covered in the marketing literature: the influence of the ageing process on the over 60 years old consumer behavior. Mostly studied through proxy variables such as chronological age and retirement, the developmental psychology stream is also useful...
Persistent link: https://www.econbiz.de/10011072764