We use household survey data to construct a direct measure of absolute risk aversion based on the maximum price a consumer is willing to pay to enter a lottery. We relate this measure to consumers' endowment and attributes and to measures of background risk. We find that risk aversion is a...

Guided by a model of intra-household decision making in presence of social conformism, we estimate a novel measure of “domestic” gender norms that leverages variation across cohorts and regions in the gender of the household head, as reported by Italian couples surveyed over the last 30...