//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Gummesson, Evert"
~source:"econis"
~type_genre:"Glossary included"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Co-innovation: what are the su...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmanagement
1
Beziehungsmarketing
1
E-commerce
1
Electronic Commerce
1
Kundenmanagement
1
Marketing
1
Marketing theory
1
Marketingtheorie
1
Relationship marketing
1
Unternehmen
1
more ...
less ...
Type of publication
All
Book / Working Paper
1
Type of publication (narrower categories)
All
Glossary included
Textbook
Article in journal
2
Aufsatz in Zeitschrift
2
Case study
1
Fallstudie
1
Lehrbuch
1
Language
All
English
1
Author
All
Gummesson, Evert
Kotler, Philip
49
Bruhn, Manfred
33
Armstrong, Gary
26
Meffert, Heribert
24
Kerin, Roger A.
19
Pepels, Werner
19
Hartley, Steven W.
16
Unger, Fritz
16
Kuß, Alfred
15
Peter, Jerome Paul
14
Donnelly, James H.
13
Fill, Chris
11
Keller, Kevin Lane
11
Baines, Paul
10
Rudelius, William
10
Schneider, Willy
10
Winkelmann, Peter
10
Ferrell, Odies C.
9
Opresnik, Marc Oliver
9
Solomon, Michael R.
9
Tomczak, Torsten
9
Huber, Frank
8
Stuart, Elnora W.
8
Weis, Hans Christian
8
Backhaus, Klaus
7
Freyer, Walter
7
Hair, Joseph F.
7
Lamb, Charles W.
7
Marshall, Greg W.
7
McDaniel, Carl D.
7
Blythe, Jim
6
Esch, Franz-Rudolf
6
Fuchs, Wolfgang
6
Grewal, Dhruv
6
Herrmann, Andreas
6
Homburg, Christian
6
Kirchgeorg, Manfred
6
Kleinaltenkamp, Michael
6
Kreutzer, Ralf T.
6
Levy, Michael
6
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Total relationship
marketing
: [
marketing
management, relationship strategy and CRM approaches for the network economy]
Gummesson, Evert
-
2008
-
3. ed.
Persistent link: https://www.econbiz.de/10003686297
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->