Steven White, D.; Gunasekaran, Angappa; H. Roy, Matthew - In: Benchmarking: An International Journal 21 (2014) 1, pp. 46-61
Purpose – Creativity is becoming one of the most powerful sources of competitive advantage in the modern economy. As more developed economies progress from the tertiary (or service-based) level to the quaternary (or knowledge-based) level, successful nurturing of creativity and innovation...