This study conceptualizes the novel concept of generative capability, a unique capability by which firms organize experiential learning activities to achieve fast and iterative innovation. Employing a mixed-method research design, we first explored the theoretical framework of generative...

This study conceptualizes the novel concept of generative capability, a unique capability by which firms organize experiential learning activities to achieve fast and iterative innovation. Employing a mixed-method research design, we first explored the theoretical framework of generative...