Wu, Zhengxiang; Guo, Tingting; Li, Baoku - In: Asia Pacific Journal of Marketing and Logistics 33 (2021) 8, pp. 1758-1775
Purpose: The purpose of this paper is to investigate the effect of framing idle item recycling appeals as gains or losses on influencing consumers' idle item recycling intention by assessing the mediating role of perceived impact and the moderating role of product attachment....
