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This study draws on the exchange relationships literature to create a model of what motivates corporate customers to continue their relationships with their primary banking services providers. The study reports the results of a questionnaire survey administered to financial managers (<italic>N</italic> = 259)...
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Given the continuing interest concerning both the use of case studies and learning styles in accounting education, the recent papers by Adler, R., Whiting, R.H. and Wynn-Williams, K. (2004), and Wynn-Williams, K., Whiting, R.H. and Adler, A. (2008) in this journal are to be welcomed. They both...
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Purpose – The purpose of this paper is to construct a measurement instrument to capture service quality in the Chinese corporate banking market. Design/methodology/approach – To create the measurement instrument, Chinese Banking Service Quality (CBSQ), constructs are utilised from the...
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