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How search and evaluation cues influence consumers' continuous watching and purchase intentions : an investigation of live-stream shopping from an information foraging perspective
Liu, Zilong
;
Li, Jianing
;
Wang, Xuequn
;
Guo, Yiru
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014434848
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