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How task-facilitative interactive tools foster buyers' trust in online retailers : a process view of trust development in the electronic marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10003870598
Cover Image
How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-176
Persistent link: https://www.econbiz.de/10008259747
Cover Image
How Task-Facilitative Interactive Tools Foster Buyers’ Trust in Online Retailers: A Process View of Trust Development in the Electronic Marketplace
Gupta, Pranjal; Yadav, Manjit S.; Varadarajan, Rajan - In: Journal of retailing 85 (2009) 2, pp. 159-177
Persistent link: https://www.econbiz.de/10008889577