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Predicting Shoppers' Continuous Buying Intention Using Mobile Apps

Prashar, Sanjeev; Gupta, Priyanka; Parsad, Chandan; … - In: International Journal of Strategic Decision Sciences (IJSDS) 9 (2018) 3, pp. 69-83

The rapid penetration of smartphones and consumers' increased usage/dependence on mobile applications (apps) has ushered favorable opportunities for retailers as well as shoppers. The traditional brick-and-mortar as well as online retailers must attract shoppers to use mobile shopping apps. For...

Persistent link: https://www.econbiz.de/10012047542

Segmenting utilitarian-based mobile app users : an empirical study using SEM and clustering techniques

Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: International journal of technology marketing : IJTMkt 15 (2021) 2/3, pp. 126-142

Persistent link: https://www.econbiz.de/10012693498

Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique

Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 1, pp. 43-64

Persistent link: https://www.econbiz.de/10012494935

Examining the influence of antecedents of continuous intention to use an informational app : the role of perceived usefulness and perceived ease of use

Gupta, Priyanka; Prashar, Sanjeev; Vijay, T. Sai; … - In: International journal of business information systems : … 36 (2021) 2, pp. 270-287

Persistent link: https://www.econbiz.de/10012506885

Impact of video product presentation and scarcity claim on mobile-based impulse buying

Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 577-601

Persistent link: https://www.econbiz.de/10014369368