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~person:"Gupta, Suraksha"
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Gupta, Suraksha
Burmann, Christoph
91
Fritsch, Michael
74
Wagner, Joachim
41
Huber, Frank
35
Phau, Ian
34
Esch, Franz-Rudolf
32
Keller, Kevin Lane
32
Diamantopoulos, Adamantios
30
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
29
Bang, Nguyen
25
Bauer, Hans H.
24
Sattler, Henrik
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Schade, Michael
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Romaniuk, Jenni
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De Chernatony, Leslie
22
Gierl, Heribert
22
Guzman, Francisco
22
Han, Heesup
22
Baumgarth, Carsten
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Foroudi, Pantea
21
Sternberg, Rolf G.
21
Usman, Osly
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Fetscherin, Marc
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Koschatzky, Knut
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Japutra, Arnold
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Sarkar, Abhigyan
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Bruhn, Manfred
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Christodoulides, George
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Ekinci, Yuksel
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King, Ceridwyn
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Wiedmann, Klaus-Peter
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Khan, Imran
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MacInnis, Deborah J.
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Rahman, Zillur
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Veloutsou, Cleopatra
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Journal of business research : JBR
5
Industrial marketing management : the international journal for industrial and high-tech firms
3
Qualitative market research : an international journal
2
Thunderbird international business review
2
Building corporate identity, image and reputation in the digital era
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ECONIS (ZBW)
16
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1
Brands in, from and to emerging markets : the role of industrial relationships
Gupta, Suraksha
;
Balmer, John M. T.
;
Low, Brian
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011422655
Saved in:
2
Embedding knowledge and value of a brand into sustainability for differentiation
Gupta, Suraksha
;
Czinkota, Michael R.
;
Melewar, T. C.
- In:
Journal of world business : JWB
48
(
2013
)
3
,
pp. 287-296
Persistent link: https://www.econbiz.de/10009771806
Saved in:
3
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
-
2014
Persistent link: https://www.econbiz.de/10010337571
Saved in:
4
Enhancing brand equity through sustainability : waste recycling
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 213-223
Persistent link: https://www.econbiz.de/10011503376
Saved in:
5
A conceptual framework that identifies antecedents and consequences of building socially responsible international brands
Gupta, Suraksha
- In:
Thunderbird international business review
58
(
2016
)
3
,
pp. 225-237
Persistent link: https://www.econbiz.de/10011503385
Saved in:
6
Brand knowledge, brand community and brand engagement
Gupta, Suraksha
;
Cao, Dongmei
;
Abuelmaatti, Aisha
- In:
Building corporate identity, image and reputation in …
,
(pp. 444-466)
.
2022
Persistent link: https://www.econbiz.de/10012609416
Saved in:
7
Managing brand preferences of resellers
Gupta, Suraksha
- In:
Industrial marketing management : the international …
103
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013255681
Saved in:
8
Brand adoption by BoP retailers
Sinha, P. K.
;
Gupta, Suraksha
;
Rawal, Saurabh
- In:
Qualitative market research : an international journal
20
(
2017
)
2
,
pp. 181-207
Persistent link: https://www.econbiz.de/10011714458
Saved in:
9
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
10
The impact of brand value on brand competitiveness
Gupta, Suraksha
;
Gallear, David
;
Rudd, John M.
; …
- In:
Journal of business research : JBR
112
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012230579
Saved in:
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