Donthu, Naveen; Kumar, Satish; Ranaweera, Chatura; … - In: Journal of Services Marketing 36 (2021) 3, pp. 340-363
Purpose: Journal of services marketing (JSM) is a leading journal that has published cutting-edge research in services marketing over the past 34 years. The main objective of this paper is to provide a retrospective of the thematic structure of papers published in JSM over its publication...