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~person:"Gustafsson, Anders"
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Gustafsson, Anders
Malhotra, Naresh K.
57
Herrmann, Andreas
36
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31
Hruschka, Harald
31
Decker, Reinhold
29
Wildner, Raimund
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17
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Conjoint measurement : methods and applications
3
AMS review : official publication of the Academy of Marketing Science
1
Conjoint measurement : methods and applications ; with 91 tables
1
Customer retention in the automotive industry : quality, satisfaction and loyalty
1
Journal of service management
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ECONIS (ZBW)
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1
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 5-46)
.
2003
Persistent link: https://www.econbiz.de/10001997264
Saved in:
2
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 3-30)
.
2007
Persistent link: https://www.econbiz.de/10003544555
Saved in:
3
Idea generation : customer co-creation versus traditional market research techniques
Witell, Lars
;
Kristensson, Per
;
Gustafsson, Anders
; …
- In:
Journal of service management
22
(
2011
)
2
,
pp. 140-159
Persistent link: https://www.econbiz.de/10009155031
Saved in:
4
Conjoint measurement : methods and applications
Gustafsson, Anders
(
ed.
);
Herrmann, Andreas
(
contributor
); …
-
2001
-
2. ed.
Persistent link: https://www.econbiz.de/10001593247
Saved in:
5
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-46)
.
2001
Persistent link: https://www.econbiz.de/10001690251
Saved in:
6
Conjoint measurement : methods and applications ; with 91 tables
Gustafsson, Anders
(
ed.
)
-
2003
-
3. ed.
Persistent link: https://www.econbiz.de/10001781069
Saved in:
7
Conjoint analysis as an instrument of market research practice
Gustafsson, Anders
;
Herrmann, Andreas
;
Huber, Frank
- In:
Conjoint measurement : methods and applications
,
(pp. 5-45)
.
1999
Persistent link: https://www.econbiz.de/10001444653
Saved in:
8
From value-orientated quality improvement to customer satisfaction : a case study for passenger cars
Herrmann, Andreas
- In:
Customer retention in the automotive industry : …
,
(pp. 93-115)
.
1997
Persistent link: https://www.econbiz.de/10001299164
Saved in:
9
Conjoint measurement : methods and applications
Gustafsson, Anders
(
contributor
); …
-
2000
Persistent link: https://www.econbiz.de/10001402990
Saved in:
10
Challenging the troubled status of the marketing discipline
Gustafsson, Anders
;
Ghanbarpour, Tohid
- In:
AMS review : official publication of the Academy of …
12
(
2022
)
3/4
,
pp. 184-187
Persistent link: https://www.econbiz.de/10014225834
Saved in:
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