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~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Consumer behaviour"
~subject:"Markenführung"
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Consumer behaviour
Markenführung
Konsumentenverhalten
135
Brand management
89
Beziehungsmarketing
59
Brand image
59
Markenimage
59
Relationship marketing
59
Brand
40
Markenartikel
40
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25
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Brand loyalty
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Customer engagement
9
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8
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8
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7
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7
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4
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Language
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English
146
Author
All
Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Han, Heesup
119
Belk, Russell W.
111
Mattila, Anna S.
105
Phau, Ian
103
Grunert, Klaus G.
95
Bauer, Hans H.
85
Huber, Frank
84
Lusk, Jayson L.
83
Gierl, Heribert
81
Herrmann, Andreas
81
Khare, Arpita
78
Wiedmann, Klaus-Peter
77
Sheth, Jagdish N.
76
Usman, Osly
76
Foxall, Gordon R.
73
Grewal, Dhruv
72
Nayga, Rodolfo M.
70
Dwivedi, Yogesh Kumar
69
Septianto, Felix
69
Loureiro, Sandra Maria Correia
68
Bagozzi, Richard P.
67
Wansink, Brian
66
Agarwal, Sumit
65
Laroche, Michel
65
Stavins, Joanna
63
Paul, Justin
62
Bruwer, Johan
61
Jang, Soocheong
58
Ko, Eunju
57
Chintagunta, Pradeep K.
56
Verhoef, Peter C.
56
Janssen, Maarten C. W.
55
Walsh, Gianfranco
55
Pelsmacker, Patrick de
54
Thøgersen, John
54
Warlop, Luk
54
Rajagopal
52
Rock, Bram de
51
Kim, Jungkeun
50
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Journal of business research : JBR
15
The journal of product & brand management
12
Journal of retailing and consumer services
11
Journal of sport management : the official journal of the North American Society of Sport Management
10
European Sport management quarterly : ESMQ
8
European journal of marketing : EJM
5
Psychology & marketing
5
Marketing intelligence & planning
4
The journal of brand management : an international journal
4
The journal of consumer marketing
4
The journal of services marketing
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The marketing review
3
Corporate reputation review
2
Handbook of research on customer engagement
2
International marketing review
2
International studies of management and organization
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of service management
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Qualitative market research : an international journal
2
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Australasian marketing journal
1
Customer engagement marketing
1
EuroMed journal of business
1
European business review
1
European journal of marketing
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management reviews : IJMR
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of sports marketing & sponsorship
1
Journal of Product and Brand Management Ser.
1
Journal of advertising
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of general management
1
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ECONIS (ZBW)
146
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1
Luxury
fashion
brands : factors influencing young female consumers' luxury
fashion
purchasing in Taiwan
Wu, Meng-Shan
;
Chaney, Isabella
;
Chen, Cheng-Hao Steve
; …
- In:
Qualitative market research : an international journal
18
(
2015
)
3
,
pp. 298-319
Persistent link: https://www.econbiz.de/10011305126
Saved in:
2
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
3
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
4
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
5
Developing a conceptual understanding of consumer-based league
brand
associations
Kunkel, Thilo
;
Funk, Daniel C.
;
King, Ceridwyn
- In:
Journal of sport management : the official journal of …
28
(
2014
)
1
,
pp. 49-67
Persistent link: https://www.econbiz.de/10010367438
Saved in:
6
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
7
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
8
Consumer
brand
enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
9
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
10
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
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