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~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Dienstleistungsqualität"
~subject:"Markenführung"
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Value brands : cheap or trendy...
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Dienstleistungsqualität
Markenführung
Consumer behaviour
135
Konsumentenverhalten
135
Brand management
89
Beziehungsmarketing
59
Brand image
59
Markenimage
59
Relationship marketing
59
Brand
40
Markenartikel
40
Social Web
25
Social web
25
Customer integration
24
Kundenintegration
24
Sportmarketing
19
Sports marketing
19
Internet marketing
18
Online-Marketing
18
Marketing management
13
Marketingmanagement
13
Professional sports
12
Profisport
12
Service quality
12
Corporate reputation
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Customer satisfaction
11
Firmenimage
11
Kundenzufriedenheit
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Football
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Fußball
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Bibliometrics
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Bibliometrie
9
Brand loyalty
9
Customer engagement
9
Reputation
9
Markentreue
8
Sport organization
8
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8
Advertising
7
Athletes
7
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5
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2
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English
100
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Han, Heesup
51
Phau, Ian
37
Loureiro, Sandra Maria Correia
35
Keller, Kevin Lane
34
Usman, Osly
30
Mattila, Anna S.
28
Burmann, Christoph
27
Baumgarth, Carsten
26
Ko, Eunju
26
Bang, Nguyen
25
De Chernatony, Leslie
24
Sarkar, Abhigyan
24
Prentice, Catherine
23
Sreejesh, S.
23
Japutra, Arnold
22
Khan, Imran
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Rahman, Zillur
21
Veloutsou, Cleopatra
21
Diamantopoulos, Adamantios
20
Bauer, Hans H.
19
Dawes, John
19
Balaji, M. S.
18
Hyun, Sunghyup Sean
18
MacInnis, Deborah J.
18
Paul, Justin
18
Sarkar, Juhi Gahlot
18
Steenkamp, Jan-Benedict E. M.
18
Wiedmann, Klaus-Peter
18
Ahn, Jiseon
17
Christodoulides, George
17
Huber, Frank
17
Park, Jungkun
17
Vrontis, Demetris
17
Fetscherin, Marc
16
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The journal of product & brand management
11
Journal of business research : JBR
9
Journal of retailing and consumer services
8
Journal of sport management : the official journal of the North American Society of Sport Management
8
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
The journal of brand management : an international journal
4
The journal of services marketing
3
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of strategic marketing
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
Handbook of research on customer engagement
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of creating value
1
Journal of general management
1
Journal of global marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of service management
1
Journal of service research
1
Journal of service theory and practice : JSTP
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
Technological forecasting & social change : an international journal
1
The European business journal
1
The handbook of communication engagement
1
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1
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
2
An integrated model of firms'
brand
likeability : antecedents and consequences
Bang, Nguyen
;
Choudhury, Musfiq Mannan
;
Melewar, T. C.
- In:
Journal of strategic marketing
23
(
2015
)
2
,
pp. 122-140
Persistent link: https://www.econbiz.de/10011305972
Saved in:
3
Exploring positively- versus negatively-valenced
brand
engagement : a conceptual model
Hollebeek, Linda D.
;
Chen, Tom
- In:
The journal of product & brand management
23
(
2014
)
1
,
pp. 62-74
Persistent link: https://www.econbiz.de/10010358976
Saved in:
4
Investigating the strategic marketing significance of
brand
love in developing and nurturing consumer-
brand
relationships via film branding : a brandscape perspective
Kohli, Gurdeep Singh
;
Melewar, T. C.
;
Yen, Dorothy
- In:
The marketing review
14
(
2014
)
4
,
pp. 383-405
Persistent link: https://www.econbiz.de/10011444956
Saved in:
5
Brand
ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
6
Consumer
brand
enagement in social media : conceptualization, scale development and validation
Hollebeek, Linda D.
;
Glynn, Mark S.
;
Brodie, Roderick J.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
2
,
pp. 149-165
Persistent link: https://www.econbiz.de/10010399391
Saved in:
7
The
brand
likeability scale : an exploratory study of likeability in firm-level brands
Bang, Nguyen
;
Ekinci, Yuksel
;
Simkin, Lyndon
;
Melewar, T. C.
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 777-800
Persistent link: https://www.econbiz.de/10011494720
Saved in:
8
Impact of the strength of religious beliefs on
brand
love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
9
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
10
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
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