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~person:"Guzman, Francisco"
~person:"Sattler, Henrik"
~source:"econis"
~subject:"Advertising effects"
~subject:"Markenimage"
~subject:"Marketing management"
~subject:"Retail trade"
~subject:"Schätzung"
~type_genre:"Thesis"
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Advertising effects
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Guzman, Francisco
Sattler, Henrik
Burmann, Christoph
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Fantapié Altobelli, Claudia
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Management von Forschung, Entwicklung und Innovation
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ECONIS (ZBW)
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Monetäre Bewertung von Markenstrategien für neue Produkte
Sattler, Henrik
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1997
Persistent link: https://www.econbiz.de/10000613145
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