Hübscher, Chiara; Hensel-Börner, Susanne; Henseler, Jörg - In: Journal of Social Marketing 12 (2021) 1, pp. 76-104
Purpose: Accomplishing the United Nations’ Sustainable Development Goals (SDGs) is imperative for societies to meet their grand challenges. Achieving these goals by 2030 requires sustainability change agents with a can-do-attitude. This study aims to show how institutions of higher education...
