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US Retirement Financial Services Advertising's Financial Information Provisions, Communication Strategies and Judgmental Heuristic Cues

LEE, TAEJUN (DAVID); HALEY, ERIC; YUN, TAI WOONG; … - In: Journal of consumer affairs : official publication of … 45 (2011) 3, pp. 391-419

Persistent link: https://www.econbiz.de/10009287979

The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

LEE, TAEJUN (DAVID); YUN, TAI WOONG; HALEY, ERIC - In: Journal of consumer affairs : official publication of … 46 (2012) 2, pp. 260-288

Persistent link: https://www.econbiz.de/10009989104

The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions

TAEJUN (DAVID) LEE; YUN, TAI WOONG; HALEY, ERIC - In: Journal of Consumer Affairs 46 (2012) 2, pp. 260-287

Persistent link: https://www.econbiz.de/10010578594

Insights into University Freshman Weight Issues and How They Make Decisions About Eating

CHILDERS, COURTNEY CARPENTER; HALEY, ERIC; JAHNS, LISA - In: Journal of consumer affairs : official publication of … 45 (2011) 2, pp. 306-329

Persistent link: https://www.econbiz.de/10009133196

Developing Breast Health Messages for Women in Rural Populations

HALEY, ERIC; AVERY, ELIZABETH J.; McMILLAN, SALLY J. - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10008849835

Consumers' Optimism Bias and Responses to Risk Disclosures in Direct-to-Consumer (DTC) Prescription Drug Advertising: The Moderating Role of Subjective Health Literacy

HO-YOUNG (ANTHONY) AHN; PARK, JIN SEONG; HALEY, ERIC - In: Journal of Consumer Affairs 48 (2014) 1, pp. 175-194

type="main" xml:id="joca12028-abs-0001" <b>Despite a substantial body of research in direct-to-consumer advertising (DTCA) for prescription drugs, what is missing from the existing discussion on the risk disclosure in DTCA is a focus on the roles of individual motivation and ability to process risk...</b>

Persistent link: https://www.econbiz.de/10011153174