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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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The Influence of Categorical Attributes on Choice Context Effects
Ha, Young-Won
;
Park, Sehoon
;
Ahn, Hee-Kyung
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
3
,
pp. 463-477
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