This research aims to identify and measure the influence of factors affecting customers' loyalty for gym service at K.I.M Center by surveying 640 customers using the gym service at K.I.M Center. Cronbach's alpha, EFA, CFA and SEM analysis were used in the study. The results of the model tested...

This study was conducted to find out the factors affecting the consumers' choice of wine in HoChiMinh City, Vietnam. The multiple regression model was not statistically significant for finding the relationship between the factors and the Money spent on wine, so discriminant analysis method was...

This research aims to investigate the impact of the factors influencing consumers' impulse television buying decision at Best Buy Vietnam (BBVN), by interviewing 560 consumers. The methods of Cronbach's Alpha, EFA, CFA together with the Structural Equation Modelling (SEM) are used by the...

Vietnamese abstract: Đồng Nai là tỉnh thuộc miền Đông Nam Bộ, nằm trong vùng phát triển kinh tế trọng điểm phía Nam. Tỉnh có lợi thế so sánh về du lịch với các địa phương khác, nhưng du lịch Đồng Nai vẫn chưa phát triển đúng tiềm...

In Viet Nam market, the “Groupon” business model has its own advantages such as competitive price, production information channel for consumer, advertising channel for small and medium companies, shops or restaurants. This research aims to find out the information about important factors...

In construction industry today, the consultancy companies need to improve service quality- an important part of consultancy service - in order to enhance customers' loyalty, boosting business for future projects and word of mouth reputation. The question is whether the dimensions applied to...

The study analyses the factors of Country of Origin Image influencing Vietnamese consumer attitudes towards Vietnamese garments by surveying 366 customers. Cronbach's Alpha analysis and EFA analysis together with multiple regression analysis were used with SPSS. The results show that only two...

The paper examines relation between Vietnam Airline Domestic service quality and consumer satisfaction by gathering opinions from 402 passengers employing Skytrax scale with some modification along with Cronbach's alpha, EFA and multiple regression analysis. Results show that Vietnam Airline...

Vietnamese abstract: Nghiên cứu nhằm phân tích các yếu tố tác động đến sự hài lòng công việc của nhân viên Bệnh viện đa khoa tỉnh Sóc Trăng (BVST), bằng việc phỏng vấn 216 nhân viên. Thang đo chỉ số mô tả công việc (JDI) đã được...

Vietnamese abstract: Đề tài nhằm xác định và đo lường các yếu tố ảnh hưởng đến quyết định mua vé máy bay trực tuyến của người tiêu dùng tại thành phố Hồ Chí Minh (TPHCM), bằng việc khảo sát 536 người tiêu dùng từ 18 tuổi trở...