Brouthers, Lance Eliot; Hadjimarcou, John - In: Journal of Management Studies 42 (2005) 1, pp. 225-245
Based on the concept of mimetic isomorphism, we theorize that, by imitating the home country MNE modal generic product strategy in each Triad nation, emerging market firms (EMFs) can improve their export performance satisfaction. We hypothesize that EMFs which: (1) target the EU and use a...
