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~person:"Haedrich, Günther"
~subject:"Strategisches Management"
~type_genre:"Bibliography included"
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Haedrich, Günther
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Strategische Markenführung : Planung und Realisierung von Marketingstrategien für eingeführte Produkte
Haedrich, Günther
;
Tomczak, Torsten
-
1990
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