The purpose of this study is exploration of the process and competitive factors of entrepreneurship in digital space in Iran. In the last decades, the development and advancement of information and communication technologies (ICTs) and the business innovations related to them have defined a new...

Purpose – The purpose of this paper is to explore the process and competitive factors of entrepreneurship in digital space in Iran. Design/methodology/approach – In the last decades, the development and advancement of information and communication technologies (ICTs) and the business...

Purpose Digital technologies, digitalised consumers and the torrent of customer data have been transforming marketing practice. In discussing such trends, existing research has either focussed on the skills marketers need or broad-based approaches such as agile methods but has given less...