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Haggett, Steve
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Marketing management : a quarterly business management publication of the American Marketing Association
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Rocket Plan - Companies can fuel success with a rigorous pricing approach-one that measures customer value, the innovation's nature, and the product category life cycle stage.
Burton, Mark
;
Haggett, Steve
- In:
Marketing management : a quarterly business management …
16
(
2007
)
5
,
pp. 32-38
Persistent link: https://www.econbiz.de/10007871510
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