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Haines jr., George H.
Silk, Alvin J.
95
Berndt, Ernst R.
51
Arzaghi, Mohammad
9
Silk, Alvin
8
Davis, James C.
7
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7
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Journal of advertising research
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ECONIS (ZBW)
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Does consumer advertising increase retail availability of a new product?
Haines jr., George H.
;
Silk, Alvin J.
- In:
Journal of advertising research
7
(
1967
)
3
,
pp. 9-15
Persistent link: https://www.econbiz.de/10002592637
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2
A model for allocating joint advertising costs
Haines jr., George H.
;
Kassarjian, Harold H.
;
Silk, Alvin J.
- In:
Journal of advertising research
6
(
1966
)
1
,
pp. 35-41
Persistent link: https://www.econbiz.de/10002592687
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